Far too many Internet websites rely on getting traffic and business from the search engines. This type of marketing is known as Search Engine Optimisation (SEO) or Search Engine Marketing (SEM)”. However, these strategies will most of the time deliver only short time high rankings and probably some sales. One major factor is left out: the human being which will intelligently decide what appeals to them: a perfect customer care and a well organised supplier. Here are my thoughts.
Successful branding is all about acknowledgment from your customers. When your website visitors and customers are easily able to recognize your product or service, and detach you from your competition, you have already taken the first step towards their full attention.
Branding uses several methods to ensure that your name is out there and at the top of the crowd. It has only one goal: gain the utmost confidence from your customers and that they stand in for you and your products.
You online branding must therefore personally identify with your business and communicate a clear message to your prospects. There are several methods and techniques you can include in your branding strategy to gain best recognition.
Website Creation Methods
Your websites should send out a clear and easy to understand message about your services, products and quality. The benefits of buying from you should be lined up and you should use positive testimonials to confirm your words. An easy navigation is very important and a visitor should reach anything they want to see with 2 or 3 clicks only. You should also offer a Sitemap. Finally, the website should not contain any other banners or flashing text as for your own products.
Create a company logo which is displayed on all your packaging, ads, websites, brochures, business cards, catalogues, stationary letterheads, and other marketing media. Learn from established offline brand companies and learn how well they are doing it!
If you are sending out your product physically as DVD or other item, develop a packaging for your products that is specific and outstanding to customers. Also include some free gift and/or give your buyer a special free CD with bonus links.
Beneficial ad campaigns
Take advantage of all media exposure by positively and importantly boosting your public profile. The approach for successful branding is to keep it simple so that you reach the broadest public circle as possible with your campaigns and logo.
The strategy for successful branding includes developing a strong mission statement, define your personal, business and the company goals precisely and make sure that your customers will accept your branding efforts. Offer them reliability, simplicity and a top notch service for all of your quality products.
The end result of successful branding is being able to sell your products or services along with positive recognition from your customers. It is this positive recognition and obligation to your business that develops the strong relationship that you will be able to develop to your customers and create good profits.
Branding is also a mixture of inspiration and the right type of connection with your customers. The bottom line of online as well as offline branding is all about:
• How your product or service is presented (website or shelf)
• How your customer feels when they arrive at your website (first impression)
• How you deal with customer orders, questions and complaints
• The reliability and trust that you earn from satisfied customers
• Your subtle and honest marketing methods
Do market studies to find out trends and uncovered marketing fields. When you watch and listen to what customers are interested in, you raise your chances of getting their attention and realising sales.
Take some time to carefully check the products and the services that you will offer through your website. Ask yourself the following questions:
- What are the rewards and disadvantages of my offers?
- Do I make it simple to buy my products?
- Is my support and customer care centre properly installed and effective?
- Have I done everything to make my website as appealing as possible?
- Who are my probable customers?
- What other businesses sell the same products or services?
- Where is my objective market and how am I going to reach it?
- How much will it cost me to market, manufacture, and deliver my products?
- Who is my competition?
- How much can I fairly charge for my product or service?
I think you get the point.
Then find other websites that are related to your business and take some time checking them out. Look at how they endorse and market similar products or services as well as how each website is laid out and navigated. If they use a shopping cart for their online purchases check it out. See how smoothly the process works and what can be done to do it even better.
Branding your business is a subtle and very personal process with a lot of research for trends, customer behaviour and marketing tools or strategies which will work best for your services. Always keep your website visitor, subscriber and later your buyers in mind. Respect their wishes, comments and deliver them exactly what they are looking for. Make your website the best place in the market with a lot of satisfied visitors. This is the best base for a successful and long lasting online business.